GRUNTSTACK
GruntStack / Workflows / Analytics

Performance review

A weekly report in plain English: what changed, why, how much it cost or made you, and the two or three things to do next.

The problem

Reporting takes time away from improving the account. And the report usually ends up as a page of CTR and CPC numbers that the person paying for the ads doesn’t read.

What it does

  • Pulls this period’s numbers and the comparison period from the API. Scripts do all the math.
  • Explains what changed in plain English: what moved, where, and what it meant in dollars.
  • Checks the rules in your decision log, like “review bidding on day 14,” and tells you when one is due.
  • Ends with a short list of next steps, each linked to the numbers behind it.

Limits

The report is only as accurate as your conversion tracking. Run the conversion tracking audit first.

Want one of these set up for you?

I also set these up for other businesses, on your accounts and with your data. Email me what you need done.

Email Vishal

I've worked in performance marketing for 16+ years, including at Google and Accenture. More at vizoomer.com.