The problem
Competitor research usually means dozens of open tabs and a few notes. It’s hard to compare offers and pricing side by side, and it’s out of date a month later.
What it does
- Finds the competitors that show up for your keywords and in your market.
- Visits each site and records the offer, pricing, proof, calls to action and positioning.
- Puts it all in one sheet with the same columns for every competitor, so gaps are easy to spot.
- Points out angles no competitor is using that your ads and landing pages could.
Limits
It only reads public web pages. It can’t see a competitor’s bids, budgets or conversion rates.